Door Hanger Marketing

Door hanger marketing - distributing literature door-to-door has some major advantages over other forms of marketing. It can be a very inexpensive way to advertise, and the cost of the door hangers shouldn't be much more than you would pay for a few hundred business cards.


DOOR HANGERS are the first mail your prospect sees upon arriving home.

Door Hanger marketing allows you to pinpoint your audience. For example, if you sell fencing, you can deliver your door hangers just to the homes without an existing fence. Or if you sell renters insurance, you can target your door hangers to specific apartment complexes. Or, if you perform landscape services, you can target your door hangers to neighboring homes who do not currently use your services.

Door hangers and door hanger bags with flyers or sell sheet inserts are the single most important method of neighborhood marketing as they are a unique and high-profile way to deliver your message to your market. Many groups have achieved a higher response from door hangers than from direct mail.

7 Marketing Tips by John Jantsch

John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.
http://www.ducttapemarketing.com/blog

Step 1: Narrow your market focus
Look at whom you are currently doing most of your business with. Figure out why they do business with you and what it is about them that is unique. Write one paragraph that describes what they look like and what they want out of life. Take a good hard look at the rest of your clients and customers and decide if they fit that description of your best client. Start saying no when the phone rings and it's not your target market calling.

Step 2: Position your business

Figure out what it is that you do best, figure out what your target market longs for and tell the world that you do that like no one else ever thought of. Maybe it's serving a niche, maybe it's a form of service, maybe it's a way you package your products. Here's a hint: you probably don't know what it is. Call up 3 or 4 of your clients and ask them why they buy from you.

Step 3: Core messages

Create several very compelling benefits of doing business with your firm and find ways to work them into everything you say and do. Just remember it's not a benefit unless your clients think it is. Your clients don't buy what you sell…they buy what they get from what you sell.

Step 4: Marketing materials

Recreate all of your marketing materials, including your website, so that they speak only of your core messages and your target market.

Step 5: Never cold call

Make sure that all of your advertising, including yellow pages, is geared to creating prospects and not customers. You must find ways to educate before you sell. Your target market needs to learn how you provide value in a way the will make them want to pay a premium for your services or products. You simply can't do this in a 3 x 4 ad. Your ad needs to get them ask for more information…then you can proceed to selling.

Step 6: Expect referrals

You must create a referral marketing engine that systematically turns clients and referral networks into 24 hour marketing powerhouse. The first step in the system is to make providing referrals a condition of doing business with your firm.

Step 7: Live by a calendar

After you complete steps 1-6, determine what you need to do to put them into action and then schedule them on a calendar. Whatever it is that you need to pick a month and pledge to get it done that month. The mistake most small business owners make is to get overwhelmed when they realize how much they really need to.

Thanx to our friends at Duct Tape Marketing http://www.ducttapemarketing.com/

U design and save $ on Door Hangers

The first step in building your custom door hanger is selecting a background color and headline style.

Our door hangers come in two sizes: Standard 4.25" x 11" and Jumbo 5.5" x 14". You can choose from non glossy 7pt. card stock or our premium 80# glossy card stock. Choose an economical spot color design or go all out with beautiful 4 color process printing.

See our DOOR HANGERS SETUP page to learn how to setup and submit your design as a PDF file. You can also use our DOOR HANGERS PRINT DRIVER to send your artwork directly to us from any desktop application including Publisher, Quark, Illustrator, CorelDraw, Word and PowerPoint.

www.doorhangers.com

Some churches grow and others don’t

Some churches market and advertise themselves. Others don’t. Some churches grow and others don’t. While word-of-mouth is still probably the most effective advertising method for most churches, more churches are turning to promotional marketing (particularly the door hanger flyer) as a way of spreading their message and advertising their church.

Spread Your Good News with Door Hanger Advertising

According to The Christian Century, door hangers are one of the most commonly employed and effective direct marketing tools for churches.

At UPrinting, your church can order 1000 full-color door hanger flyers for less than $80, but our quantities start as low as 250 units (for less than $50). We also offer FSC/SFI certified recycled stocks and soy and vegetable inks for churches with an eco-conscious mandate.

Church marketing needs to be authentic and honest in order to be effective and, yes, it can be done right. Before you plan your next church door hanger flyer campaign, I recommend emailing  EastWestDist@yahoo.com for some tips on church marketing basics.

Simple as 123

Marketing is the backbone of every business. Simply put, you have to let people know you exist before you make any money. But, if you don't know what you're doing, you can waste a lot of time and money before you figure it all out.

So, following are the three most effective advertising outlets for small businesses

1. Flyers: Not sexy or high-tech, but effective. As a general industry rule, direct mail - which is the classification flyers fall into - garners a 1-3% response rate.

I read of one case on small business forum that garnered a 15% response rate.

So, I'd venture to say that you can almost count on a minimum 2% response - assuming that your pricing is in line with what other providers are asking.

2. Door Hangers: Akin to flyers, but a bit more personal because you actually go up to the prospect's house and put them on the door.

3. Word-of-Mouth: While this may seem like something that's out of your control, it really isn't.
It is probably the most effective of the three methods, because it comes from a third-party source, eg, a referral from a trusted friend, relative, co-worker.

How Do You Control Word-of-Mouth?

a) Provide superior service: A given, but the first step in making it happen.

b) Ask for referrals: Many business owners leave it up to their customers to recommend them. Be proactive - ask them for the names of potential customers.

c) Get testimonials: Again, ask for them, and once you get them, place them on your marketing materials. This means your website, your brochure, your flyer, your door hanger, etc. Nothing speaks to potential customers like existing customers.

d) Follow-up with existing clients: Once you've serviced a client, don't forget about them. Send follow-up materials - a customer service survey, a discount coupon, a referral incentive, etc. to keep your name constantly in front of them.

A marketing rule is that 80% of your business will come from 20% of your existing clients. So, constantly follow up with them - unobtrusively, but consistently.

Use these three methods to get your business off the ground and grow it as large, or keep it as small, as you want.

Door Hanger Advertising for Small Businesses

For best results in the offer, using two different color fonts is the best way to go. The font used less should be a color like red and only for a few impact words or phrases. If you have a website make sure the URL is listed. For multi door hanger advertising, only have one offer. Make sure you have a way to track the effectiveness of door hanger marketing.


Door to door marketing is the wave of the future. Lean more now how door hangers can supercharge your small business sales and decrease the cost of obtaining new customers. One last thing to consider in how effective any advertising including door to door marketing is the lifetime value of a customer. Many small business owners just take into account the initial purchase. The goal of every small business is to turn the new customer into a lifetime customer. The profit from just one new lifetime customer can pay for the cost of the door hanger marketing.
Jerry Robertson TX

Need help getting started? Email me!

EastWestDist@yahoo.com

There is a better way to find new customers!

Many small businesses will use newspaper, radio or direct marketing to generate new customers for their business. While these traditional advertising methods have worked in the past, there is a better way to find new customers for your business. Door Hanger Advertising is the new way to get new customers at a lower cost.


With using Door Hanger Marketing, small businesses can get 50% better results than direct mail at a much lower cost. The hardest part for a Direct Mail piece is getting opened. With door to door advertising, the customer does not open anything to see the message from the small business.

Door Hanger Advertising is effective for just about any kind of small business. It works best on services businesses such as Fence Companies, Realtors, Insurance Agents and any place serving food to name a few. If you are targeting Hispanic customers, the results can be amazing with the right offer. Marketing with door hangers would not work as well with high end retail stores like a Jewelry Store except around high traffic periods such as Valentine's, Mother's Day and Christmas.

With door hanger advertising, a small business can have a door hanger by themselves or share it with other businesses. It is best to use a multi ad door hanger first. If the small business owner has a winning offer, then spend the extra money for a customer door hanger. The minimum number of door hangers to purchase is at least 25,000 door hangers with a multiple ad hanger and a solo custom hanger should be at least 5,000.

READ THROUGH OUR FAQS

Hi front Door Marketers. The following is what I found in a simple Google search. It gives you an idea of what is out there. Once you have your printing done we can take care of the rest, at least in the San Diego area.

If you would like to start your own Door Hanger Business give me a call.

Dave Patterson
East West Dist.
800 956-2550

CALL DYNAMIC DIRECT, INC. - Mon-Fri 9am-6:00pm

EDT - 866-585-0965

Q - How long does it take to get door hangers?

A - We offer the fastest turn-a-round for door hangers online (we can proof, print and ship within 2 business days of your order). Submit your copy and we will send you a proof the next business day. When you approve the proof - make payment using the Google Checkout invoice we sent you and we will print and ship your door hangers the next business day.

Q - What kind of paper do you use for the door hangers?

A - We use 67lb uncoated card stock - (a little thicker than a post card). For Full color door hangers, we use 12pt cover stock, UV coated on 1 side.

Q - Can I write on the door hanger?

A - Yes, but only on our 2 color door hangers.

Q - Does the door hanger have a hole for hanging?

A - Yes, the door hanger has a hole and a slit, making it easy to hang on a door knob.

Q - Do you charge for shipping door hangers?

A - No. Shipping via FedEx Ground is FREE. Faster shipping is available at an additional cost.

Q - What if I don't like my the door hanger proof you send me?

A - We'll change it until you are satisfied at no additional cost.

Q - Can I order less than 3000 regular or 2000 larger door hangers?

A - No. 3000 regular or 2000 large door hangers for $179 is the minimum order (includes design, printing and shipping). You might pay nearly as much for a lot less at a local print shop.

Q - Do you offer slits so I can attach my business card to the door hanger?

A - Yes, for an additional $15 per thousand.

Q - Can you print on both sides of the door hanger?

A - Yes, we will print the 2nd side for an additional $99. (cost for 2nd side is more for full color)

Q - Can I add my logo or a photo on the door hanger?

A - Yes, send it in an email as an attachment to service@3000doorhangers.com

Q - Is there an additional charge to add my logo or photo to the door hanger?

A - No additional charge.

Q - Do you charge extra for color card stock?

A - No additional charge.

Q - I already have a design for my door hanger - can you follow it?

A - Sure, fill out our form and in the box "OTHER INFORMATION" just indicate that you are sending a separate file (i.e. word, illustrator, publisher, photoshop, etc) to be used for the proof.

Q - I have information for my door hanger - but not a layout - will you design it?

A - We've done thousands of door hanger layouts over the years. Chances are we've done quite a few for your type of business. Leave it to us - we'll lay it out and send you a proof. You can make changes if necessary. Design and any changes needed are included in our price.

The Weak Link that Renders Your Door Hangers Ineffective

Are you finding out that your door hangers are not as effective as they should be? Many factors can cause custom door hangers to fail. They may be weak physically, or your main concept for promotions using door hangers is just wrong. You may have design flaws, or you may have made mistakes with your distribution. In this article, we will show you where the most common weak links to effective door hangers are. This should give you a plan of action as to where to look for problems when printing door hangers for marketing. Looking for weak materials – Your first stop in finding the weak link in door hangers is the material itself. Many people do not realize it, but their door hangers might already have deteriorated before they even had a chance to give their message. Especially when promoting in seasons with adverse weather, a door hanger might not last long enough for people to see them. So try to see if your door hangers were printed with good or weak materials. Do your door hangers use moisture resistant paper and coatings? Are they thick enough to hang effectively at a doorknob or are they easily blown away? In most cases, there is a weak link in the materials for door hangers, which can shorten their lifespan significantly, so try check for these things first. Identifying bad message concepts – Next, you should also review if your message concept was indeed correct. For example, you may be marketing using the angle of luxurious services to a neighborhood, which might always prefer cheaper or affordable things. In that case, the marketing angle becomes ineffective. People will just ignore your color door hangers without even bothering to read all of it. If your materials were not the weak link, maybe your message was and it was the cause of the lackluster results for your door hangers. Figuring out your design flaws – Beyond the messages though, you might also discover a few fundamental design flaws in your design. This can also be a weak spot in door hangers since not all door hangers can be effectively placed at all types of doorknobs. There are cases of door hanger marketing where almost all door hangers that were hung in the neighborhood were swept away by a simple gust of wind because the hook element was not appropriate for the doorknobs in the area. Avoid this from happening by making an ocular observation of your target neighborhood and figuring out the best door hanger hook type for the most common doorknobs in the location. Determining your competitive chances – Do not forget as well that there are other people out there who promote using door hangers. There have been instances when two firms coincidentally used door hangers in the same location. As one placed their marketing door hanger, the other one replaced it with theirs. They did this to each other eventually never really getting anything done. Before you go promoting, see if other people are promoting themselves in the same way. If there is, you may want to try other days for hanging your door hangers or you may want to try a different medium altogether. Overhauling your distribution scheme – Finally, one of the weakest points in a door hanger marketing campaign is the distribution scheme. It is hard to accurately predict how people will react to a door hanger promo in their front door. It is crucial that you always take into account the demographics of your target neighborhoods. Pick only the households that have a high chance of favoring your door hangers. By selecting the neighborhoods and houses like that you can maximize your distribution potential getting the best results for it. Hopefully with these steps, you should be able to discover where the weak parts are in your door hanger marketing. Do not worry about these mistakes since door hanger printing is a continuing learning process. The more you do it, the better you will be at it. Keep on trying. Eventually, you should be able to create door hangers with no apparent weaknesses. Good Luck! Know more about the custom door hangers or door hangers technologies used by businesses for their marketing and advertising campaigns.

Author: Katie Marcus